When people give advice on sourcing you will hear them say, "Scan everything." which sounds good in theory, but is ridiculous in practice. You cannot truly "scan everything", so what I tell people is to scan what you buy. To me this is the best way to get a feel for what kind of items are popular on Amazon and at what price point.
The one thing that helps me cut through the clutter when sourcing is Brand Names and Character Themes.
Here are some examples of popular Brand Names and Character Themes that have served me well.
Hasbro, Lego, Nerf, Transformers, Sesame Street, Marvel Super Heroes, Star Wars, Disney, Cars, Toy Story.
Home & Kitchen
Cuisinart, KitchenAid, Oxo, Sharper Image, Simple Human.
Health & Personal Care/Beauty
Aveeno, Braun, Conair, Philips Sonicare.
The list goes on and on, but I think you get the idea.
If you happen to come across a great brand with a well know character theme then you get items like this:
Lego Captain America
Sesame Street Chutes & Ladders (this was a FAST seller at $15)
Here are a few other examples of Great sellers whose names we all recognize:
Oxo SoftWorks Salad Spinner
So, the next time you are out sourcing look for easily recognized brands and character themes, check the rank, and see if you can find some treasure.
Thank you for your time, please ask questions or leave comments below.